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Processing of personal data

 

Privacy Policy

Pursuant to Articles 13 and 14 of EU Regulation 2016/679 (GDPR)

Dear User,

Protecting your data is a top priority for us. On this page, we explain how, why, and for how long we process your personal data when you interact with our website and marketing services.

  1. Data Controller

The data controller is:

  • Company Name: WHEEL AND MEAL SRL
  • Registered Office: PIAZZA UMBERTO I, 1 , 61048 – SANT’ANGELO IN VADO (PU) IT
  • VAT/Tax ID.: 02838490411
  • Contact email: administration@wheelandmeal.com
  1. Types of Data Collected

We collect the following information that you voluntarily provide:

  • Personal information: First name, last name, email address.
  • Browsing data: IP address, access logs (collected automatically).
  • Preferences: Interests related to our products/services.
  1. Purpose and Legal Basis of Data Processing

Your data will be used for the following purposes:

Purpose Legal Basis
Newsletters and Direct Marketing:
Sending commercial communications, offers, and updates via email.		 Explicit consent of the data subject.
Social Media:
Interaction with our social media profiles and analysis of advertising campaigns (e.g., Facebook Pixel). 		Consent (via cookies/acceptance).
Profile:
Analysis of your preferences to send you personalized offers. 		Explicit consent.
Legal Requirements:
Compliance with tax obligations or requests from authorities. 		Legal requirement.

 

  1. Processing and Storage Procedures

The processing will be carried out using computer and telecommunications systems, in accordance with procedures strictly related to the purposes indicated.

  • Data Retention: Your data will be retained until you request to unsubscribe (opt-out) or, in any case, for a maximum of 24 months from the last active contact.
  • Security: We implement appropriate technical and organizational measures to prevent data loss or unauthorized use.
  1. Recipients of the Data

Your data will not be disclosed to unspecified third parties, but may be shared with:

  • Email marketing platforms (e.g., Mailchimp, Brevo).
  • Technical consultants for website management.
  • Social media platforms (for retargeting and campaign management).
  1. Data Transfers Outside the EU

Some providers (e.g., Google, Meta) may transfer data to the United States. Such transfers are made in accordance with the Data Privacy Framework or through Standard Contractual Clauses approved by the European Commission.

  1. Your Rights

At any time, you may exercise the rights provided for under the GDPR (Articles 15–22):

  • Access: Find out what data we process.
  • Correction: Request the correction of inaccurate information.
  • Deletion (Right to be Forgotten): Request the removal of your data.
  • Withdrawal of Consent: You can unsubscribe from the newsletter at any time by clicking the “Unsubscribe” link at the bottom of the emails.

To exercise your rights, please write to: administration@wheelandmeal.com